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© Big Life Team captured by Josh Clay wearing our Wild Cap
If we do not do something to prevent it - Africa's animals, and the places in which they live, will be lost to our world and her children forever - Mandela
Sheldrick Wildlife Trust - Baby Elephant Rescue


Why?

We were born in Africa and grew up with a love for the bush. Our mission is to help raise awareness and funds for conservation organisations that protect and preserve Africa's wildlife and the places they live, so they are not lost to our world and children forever.
Our Story
Wild Cap


Our Collection

Organic + 100% natural materials
Hand-drawn embroidery designs.
Shop to save African wildlife
Sheldrick Wildlife Trust - Baby Elephant Rescue


Conservation Projects

20% of the profits of each cap will be donated to the conservation partner named. Their projects safeguard Africa's wildlife and habitats.
Conservation partners
Sheldrick Wildlife Trust - Canine Unit

science. communication. impact

Research

We support organisations that pioneer scientific research of endangered animals in Africa. 
Using data collection and scientific insights to provide a foundation of knowledge which guides and supports further conservation efforts from orphan projects, to anti-poaching to landscape management and development. 
Helping to secure a future for endangered species and the habitats in which they live.


© Frank af Petersens for Save The Elephants

Sheldrick Wildlife Trust - Canine Unit

rescue. raise. rewild

Orphan Projects

We support organisations that rescue, raise and rewild orphaned animals in need. 


© Thige Njuguna for Reteti

Whilst the foremost goal is to prevent that trauma that creates orphans in the first place, sadly human-wildlife conflict, or other unfortunate circumstances can lead to orphaned animals. To right this wrong, conservation teams will intervene to save the wild life.

Being orphaned is a highly traumatic life event. Animals are highly sensitive and intelligent creatures with complex social structures. The healing journey for an orphaned animal is two fold, physical and psychological. Physical wounds are attended to immediately with mobile vet units providing treatment to help stabilise the animal before transport with on-going individualised and specialist care. Psychological healing is a lengthier process, as time is needed for them to grieve. The individuals who help the animals with this part of their recovery are known as keepers. They dedicate their lives to living with orphaned animals, taking on the role of their mother to provide around the clock nurturing, love, support and to teach life lessons.

There is an African proverb - "we desire to pass on two things to our children; the first is roots and the second is wings" and this is the mission with rescuing orphans, to give them confidence in their roots whilst fostering independence so they can live life fully as wild adults. To facilitate this, conservation projects need to have structured rehabilitation programs that allow the orphans to navigate the journey to wild living whilst still under the keepers protection and guidance until they are ready to fly the nest. 
Sheldrick Wildlife Trust - Canine Unit

air. boots. canine. the law

Wildlife Crime

Anti-poaching and anti-trafficking projects to stop illegal wildlife crimes, arrest poachers and ensuring punishment to the fullest, and most appropriate, extent of the law.


© Jeremy Goss for Big Life Foundation

Poaching of high value products such as elephant tusks and rhino horn is still an on-going crisis worth $20 billion. Poachers will use poisoned arrows, guns and spears to target animals leading to a cruel, slow and agonising death.  At the start of 1900's Africa had 10 million elephants, by 1970 it had reduced to 1.3 million and today just over 500,000 with 20,000 still being slaughtered each year. A sad and familiar story for rhinos reducing from 500,000 to 70,000 with just over 22,000 today. Many other species are in serious decline and threatened with extinction. 

The growing trade of bush meat poaching, fuelled by poverty and food insecurity is also of grave concern. Poachers use indiscriminate snare traps as they are inexpensive. Snares form a deadly noose around the animals neck or leg, causing sever injury, slow suffering and excruciating pain. If an animal caught in a snare is not found and treated by a mobile vet unit it can be days or weeks before they succumb to their injuries. If they are able to survive they are left with permanent, life changing injuries. This form of poaching is also of deep worry for biodiversity conservation. 

To defend against poaching projects include air, foot and canine patrols. Work includes removal of threats such as snares, seizure of weapons, arresting poachers, alerting teams of animals in need and assisting with prosecutions.
Sheldrick Wildlife Trust - Canine Unit

identify. mitigate

Human-wildlife Conflict

One of the greatest threats to wildlife comes from the competition of resources with humans, as a growing population encroaches onto what was wild land. 
Conservation organisations have to create projects that mitigate the impact of human-wildlife conflict wherever possible as for the local community to support conservation, conservation must support the local community.


© Jeremy Goss for Big Life Foundation

Sheldrick Wildlife Trust - Canine Unit

eyes in the skies

Aerial Surveillance

 Vital for monitoring illegal activities and providing rapid response.


© Jeremy Goss for Big Life Foundation

Wildlife conservation is greatly supported with patrols by bush planes and helicopters. Pilots gain an essential aerial perspective for monitoring vast, often impassable areas which significantly enhances anti-poaching efforts, wildlife management and ecological monitoring.

They play a key role in anti-poaching and surveillance, conducting regular patrols to spot illegal activities such as poaching camps and human encroachment in protected areas. The rapid response time of the aircraft helps to disrupt poacher activity together with guiding ground teams to precise locations of threats.

Aircrafts are essential for logistics and emergency support, transporting rangers, canine units veterinarians, equipment to remote areas that would take ground teams hours or days to reach by vehicle. Logistically they provide great help with mobilising and moving large animals, either out of harms way, or during veterinary missions. They also play a crucial role in emergency situations, such as rescuing orphaned or injured animals, extracting injured personnel or searching for anyone lost in the bush.

During patrols pilots will survey from the air, using cameras and gps. They can provide general as well as annual censuses of populations which is important data for assessing population health and developing long-term conservation strategies.
Sheldrick Wildlife Trust - Canine Unit

mobile vet units. specialised care

Veterinary Units

Life-saving in-field treatment for injured and orphaned animals.


© Thige Njuguna for Reteti

Sky vets are of considerable importance to conservation efforts as they provide life-saving care for wildlife emergencies with aircrafts enabling rapid response and access to remote areas for treatment, relocation and rescue. 

Mobile veterinary units are also of significant value. These are equipped vehicles which are customised to include darting hatches, dart guns, equipment shelves, vaccine refrigerators, operating table and necessary medicines. 

Wild animals may find themselves in need of emergency care. Injured from poaching and human conflict, or trapped, wounded and exhausted from falling down a well to being stuck in mud. In these situations, human intervention is required to save the wild life. Often these animals are spotted by teams on aerial or foot patrol. If an animal is trapped in a location, it still may take hours or days for teams and heavy machinery to reach the area to start the rescue. If the animal is injured but still mobile, it may take pilots hours to relocate or even days and weeks for teams to see them again and be able to respond quickly. All of the teams and methods of response have to work together to get care to the animal in need.

Unless orphaned or in need of further medical intervention, injured animals will be sedated, treated, woken up and left to recover in their normal environment in the wild.


Sheldrick Wildlife Trust - Canine Unit

We have to save the places where animals live in order for them to have a future

Saving Habitats

Habitat conservation focuses on protecting diverse ecosystems from threats like habitat loss, poaching, droughts and fires. 
Projects that assist with managing protected areas are aerial monitoring, anti-poaching, water for wildlife, creating wildlife corridors, reintroducing species and growing sustainable tourism which benefits both the locals and wildlife. 


Community Inclusion

Conservation is as much about people as it is the wildlife, if we want a long term harmony.

Rural communities, which boarder the national parks and protected areas are often very poor and when their resources, existence and survival is threatened by wildlife there will naturally be conflict. A grass roots approach that understands the well-being of wildlife and people is deeply intertwined is so important to reducing human-wildlife conflict and promoting peaceful co-existence for the future through mutualism.

If conservation can bring education and diverse employment opportunities giving local communities the opportunities to better their lives and provide solutions to mitigate the conflict and losses of living with wildlife then the people will support conservation.
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 If you think you are too small to make a difference, try sleeping with a mosquito - African proverb

Every order matters, together we can effect change

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